Let Your Customers Choose

Keep More of What You Earn

 

At Apex powered by Beacon, we help small businesses cut or even eliminate credit card processing fees with transparent, compliant dual pricing programs.

Dual pricing lets you present two clearly displayed prices:

  • Cash Price: A lower rate when customers pay with cash or check
  • Card Price: A slightly higher rate for credit or debit card payments

This approach empowers your customers to choose how they want to pay while giving you control over rising processing costs.

What Is Dual Pricing?

 

Dual pricing is a legally compliant pricing model that offers a cash discount while transparently displaying a card price. It is not a surcharge or hidden fee. Instead, it’s a side-by-side price structure that complies with Visa/Mastercard rules and federal regulations when set up correctly.

Why Choose Dual Pricing with Apex?

 

  • Lower or Eliminate Processing Costs — Stop paying thousands each year in card fees
  • Stay Fully Compliant — Meets all card brand and state rules
  • Customer Transparency — Builds trust by showing both prices up front
  • Protect Your Margins — No need to raise your base prices for everyone
  • Works Anywhere — In-store, online, or mobile payments

 

How Apex Makes It Simple

 

With our partnership through Beacon’s technology, we ensure your program is seamless and compliant from the start:

  • Dual Pricing Ready Systems — POS systems and terminals that display both cash and card prices automatically
  • Setup & Signage Included — Receipts, disclosures, and signage provided to meet rules
  • Staff Training — Your team learns how to explain the program with confidence
  • Ongoing Compliance Support — Stay aligned with updates in regulations and card network requirements

 

Businesses That Benefit

 

From restaurants and auto repair shops to retail stores and service businesses, dual pricing is proven to save money across industries without hurting customer satisfaction.

Clients regularly report thousands in monthly savings while customers appreciate having the freedom to choose.

Ready to Keep More of Your Revenue?

 

Stop letting card fees eat into your profits. With Apex powered by Beacon’s dual pricing solutions, you:

 

  • Keep more of what you earn
  • Build customer trust with transparency
  • Stay compliant and protected

 

 

👉 Contact Apex today for your free consultation and discover how much you could save.